Developing your own information product can be an exciting challenge. There is a lot of ground to cover before you ever begin the actual process of creating the product.
During those early stages, it may seem as if there is simply too much to do. Don't let yourself get overwhelmed with the details and don't set up some sort of deadline for completion that is not reasonable.
If you are creating the product in your spare time, realize that chances are you will need to devote the equivalent of several days or a week to the effort at the very least. Unless you are working with information that you have a strong relationship with, you will not be able to research and write content for an informational product over the weekend. This means you will need to focus on turning out quality work, and realize that it will take as long as it takes.
At the same time, do not use the process as a reason to put off until tomorrow what you can do today. While you may reach a point where you feel frustrated or intimidated, don't let a day go by that some sort of progress is not made with the project. Even if it means only doing a little work, get that much done. You may be surprised how easy it makes the task of picking up and continuing on easier to face.
Above all, be realistic and don't expect to create a finished product in one simple round. Edits are your friend, and will only serve to make the informational product all the more useful. By exercising patience, an ample amount of discipline, and being open to correction and improvement, you will soon have an information product that you can market with full confidence.
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